St. Valentine's Hair Massacure
A MacDonald Family creation
The St. Valentine's Day Hair Massacre originated in 2002,
prompted by the third hair loss incurred by the MacDonalds'
youngest daughter Kali (nearing completion of her 3-year
The act of shaving allowed participants (Proud Victims) to fully
appreciate a cancer patient's hair loss, and their journey would be
honored, at any age. Fundraising was originally intended as
secondary to the awareness created. We believe both have been
The first event was held on February 14, 2003 at Canada Post -
where Gordon MacDonald, Kali's Dad and event founder, worked. It
claimed 48 proud victims, raised $37,000 for Kids with Cancer
Society, and was televised on City TV's 'Big Breakfast'.
Two years later and steadily growing - $198,000 was raised with
167 participants, and Make-A-Wish Northern Alberta was added as a
In preparation for the 2006 event (held at West Edmonton Mall)
Tammy MacDonald, Kali's mom and event co-founder, left her work as
a Naturopathic Practitioner to run the growing event on a full-time
Pink hair was introduced, and has since become our signature
trademark. With 840 Proud Victims and $274,000 raised, the "World's
Largest Head Shave at the World's Largest Mall" earned Hair
Massacure the Guinness record for the most heads shaved under one
roof in a 24 hour period.
In 2007 Hair Massacure chose to change its funding model in order
to support a research lab for pediatric cancers. Stollery
Children's Hospital Foundation became the new co-recipient of
funds, along with Make-A-Wish Northern Alberta. The event
outgrew its location at WEM, and moved to the HMV Stage area and
Santa Maria Ship. By 2008 1,000 Proud Victims raised
In 2009 Hair Massacure outgrew its location once again and moved
to the Ice Palace in the center of WEM. Schools had become
such a huge part of the event that CISN Country sponsored an
in-school concert for the top fundraising school. The event brought
in $840,000 with 1,300 participants, and in 2010 we hit our goal of
one million dollars with 1,500 participants.
Awareness of Hair Massacure was growing. Involvement by the
Edmonton Oilers, Edmonton Rush, musicians and local celebrities
offered proof that what had started as a small experience had grown
into something the larger community wanted to support.
The 2011 Hair Massacure raised $1,050,000 and had over 1,740
participants. Ronald McDonald House became a third funding
recipient, receiving all proceeds from paper Kali Bears sold in all
corporate McDonalds restaurants in Northern Alberta.
In 2012 Hair Massacure celebrated its 10th
Anniversary. We had over 2000 participants join us in our
cause to raise awareness and funds for children with life
threatening illnesses. We again surpassed our previous
year's total and raised a whopping $1.3 million. Hair
Massacure is looking forward to the next 10 years with our ever
The Name and Logo
The Hair Massacure is a trademarked event. In 2007 the
name transitioned from the "St. Valentine's Day Hair Massacre" to
"Hair Massacure" for simplicity. The implementation of "cure"
represented our switch to support the pediatric cancer research
program at the Stollery. The current logo was created by Tammy
MacDonald the following year.
The original logo design from 2005 (showcased on t-shirts and Kali
Bear ear tags) represented a "Proud Victim" in chair.
With the help of fellow cancer mom -Dianne Scott (a cartoonist),
this design came to fruition with the accidental finding of the
face Tammy had imagined. During a brainstorming session in a
coffee shop between Tammy and Dianne (in creation of the 2
characters), much to their surprise, the face of our Proud Victim
finally appeared in real life. How ironic that it would
belong to a childhood Leukemia survivor - Greg Blahoon.
Greg was diagnosed 35 years earlier when Leukemia had an
improbable 5% survival rate. He is now married with 5
boys. Greg on occasion has been asked to share his story with
fellow cancer families.
We continue to showcase this image for the significance of this
This unique event has been known to boost morale in schools and
work places, particularly in January and February. The effect on
our youth is remarkable, offering opportunities for team building,
leadership, heightened self confidence, personal fulfillment, and
Sponsorship, participation and volunteerism have grown
consistently throughout the years. Hair Massacure prioritizes
relationships and connections with families, honouring that
We continually strive to incorporate fun and uniqueness into this
For the sad reason we run this event, it's important to make it
fun for the kids (the big kids too!)
We, the MacDonald family, attribute the successful development
of Hair Massacure to the involvement and support of a loyal
planning committee, Project Coordinators over the years (Nadine,
Tyler, Nicki and Brandi), and members from each charity.
The MacDonald Family is very appreciative of the outstanding
levels of support we have received.
A special mention to Kali: the inspiration behind the Massacure.
Thank you my 4 wonderful girls (Meagan, Mandy, Kyrsti, Kali) who
play instrumental roles in our family run event, my mom and support
system - Colleen Chupka (Nana), and last but not least Gordon
MacDonald who founded the St. Valentine's Day Hair Massacre.